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Privacy policy

What we collect, why we collect it and the choices you have. Written to be read.

Last updated 1 October 2026 · Trabbly Technologies Pvt Ltd, 662, JMD Megapolis, Sohna Road, Sector 48, Gurugram, Haryana, India

1.Who we are

Trabbly Social is a social media management service for agencies and multi-brand teams, operated by Trabbly Technologies Pvt Ltd ("we", "us"). This policy explains what personal information we collect through this website and the Trabbly Social app, why, and what you can do about it.

Our registered address is 662, JMD Megapolis, Sohna Road, Sector 48, Gurugram, Haryana, India. For anything in this policy, including a grievance about how your information is handled, contact us at support@trabbly.com.

When an agency or business uses Trabbly Social to manage its own brands, clients and team, that organisation decides what goes into its workspace. For that content we act on the organisation's instructions (as its processor), and it is the right first contact for questions about it.

2.What we collect

On this website:

  • Demo and access requests: your name, work email, company, website if you give one, the number of brands you manage, what you'd like to manage, any plan you were looking at, and the page you sent the request from.
  • Spam protection: a one-way hash of your IP address and your browser's user agent, stored with a request so we can limit abuse. We don't keep the raw IP address with the request.
  • Analytics, only if you accept: pages viewed, approximate location, device and browser, through Google Analytics.

In the Trabbly Social app:

  • Account details: name, email address, a hashed password, your organisation, the brands you can access and your role on each.
  • Content you and your team create: drafts, posts, captions, media, comments, review decisions and schedules.
  • Connected social accounts: the account or page name and identifier, and the access tokens the network issues when you sign in on its own page. Tokens are stored encrypted. We never ask for, or store, a social media password.
  • What networks report back: whether a post was published and, where analytics is enabled for a network, the figures that network reports for your account.
  • Client reviewers: name, email and the approvals or change requests they give.
  • Billing: your plan and subscription status. Card payments are handled by our payment provider; we don't see or store full card numbers.
  • Security and audit records: sign-ins, important changes and who made them.

3.Why we use it

PurposeLegal basis
Providing the service you or your organisation signed up for: accounts, publishing, approvals, supportContract
Replying to demo and access requestsLegitimate interests (responding to people who ask us to)
Keeping the service secure, preventing abuse and keeping audit recordsLegitimate interests
Understanding how this website is usedConsent (analytics cookies, off until you accept)
Billing, tax and accounting recordsContract and legal obligation

We don't sell personal information, and we don't use your content to train AI models.

4.Who we share it with

We use a small number of service providers to run Trabbly Social. They process information on our behalf and only for the purposes described here:

  • Hosting and databases: our cloud hosting provider runs the application, database and file storage.
  • Analytics: Google Analytics, through Google Tag Manager, on this website only and only with your consent. The app itself is not tracked.
  • Payments: our payment provider, when you pay for a plan online.
  • Email: our email delivery provider, for messages such as invitations and password resets.

Social networks: when you connect an account and publish, the content and instructions you choose are sent to that network (for example Facebook or Instagram) through its official API. Each network handles that information under its own terms and privacy policy.

We may also disclose information where the law requires it, or as part of a business sale or restructuring, in which case this policy continues to apply to it.

5.International transfers

We are based in India, and some of our providers store or access information in other countries, including the United States. Where information moves between countries we rely on the safeguards the applicable law recognises, such as adequacy decisions or standard contractual clauses.

6.How long we keep it

  • Account and workspace content: for as long as the organisation's account is open. When an account is closed we delete or anonymise it within a reasonable period, except records we must keep by law.
  • Demo and access requests: for as long as we're in conversation with you, and no longer than 24 months after our last contact.
  • Sign-in sessions: these end after two hours without activity.
  • Security and audit records, and billing records: for as long as needed for security, legal and tax purposes.

7.Cookies and similar storage

This website only sets analytics cookies if you accept them. You can change your choice at any time with "Cookie settings" at the bottom of any page.

NameWhereWhat it's forHow long
tb-consent (local storage)WebsiteRemembers your cookie choiceUntil you clear it
_ga, _ga_* (cookies)Website, only if you acceptGoogle Analytics: tells visits and pages apartUp to 2 years
Session cookieAppKeeps you signed inEnds after 2 hours without activity
XSRF-TOKEN (cookie)AppProtects forms from forged requestsWith your session
trabbly-theme (local storage)AppRemembers light or dark modeUntil you clear it

The app's session and security cookies are essential, so they aren't covered by the banner.

8.How we protect it

  • Connections are encrypted in transit, and social access tokens are encrypted at rest.
  • Passwords are stored as one-way hashes.
  • Each organisation's data is kept separate, and access inside an organisation follows the roles its owners set, brand by brand.
  • Our own staff sign in on a separate address with two-step verification, and their actions are logged.

No system is perfectly secure. If we learn of a breach that affects you, we'll tell you and the relevant regulator as the law requires.

9.Your rights

Depending on where you live, you can ask us to:

  • give you a copy of the personal information we hold about you;
  • correct it, or delete it;
  • restrict or object to how we use it;
  • move it to another service;
  • stop using analytics cookies, by changing your cookie settings.

Email support@trabbly.com and we'll reply within one month. If your information was added by an organisation that uses Trabbly Social, we may pass your request to that organisation.

If you're not satisfied with our reply, you can complain to your data protection authority: in India the Data Protection Board of India, in the UK the Information Commissioner's Office (ico.org.uk), and in the EU the authority in your country.

10.Children

Trabbly Social is a business tool. It isn't intended for anyone under 18, and we don't knowingly collect their information.

11.Changes to this policy

If we change this policy we'll update the date at the top. For significant changes we'll tell account owners by email or in the app.