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For marketing teams

One team. Every brand in sync.

Keep product lines, regions or sub-brands in their own workspaces, give each contributor the right role, and review everything before it goes out.
See a week in Trabbly
All brands · This week
Synced

Times shown in your time zone.

Brand workspaces

A workspace for every brand.

Your company is the organisation. Each product line, region or sub-brand gets its own workspace with its own accounts, calendar, approval rule and results.
Your companyOrganisation: people, roles and billing

  • Fitness

    Product line

    Accounts
    3 example accounts
    Calendar and media
    Own
    Approval
    Internal review
    People with access
    4

  • Café

    Region: UK

    Accounts
    3 example accounts
    Calendar and media
    Own
    Approval
    Internal review
    People with access
    3

  • Hotel

    Region: Europe

    Accounts
    4 example accounts
    Calendar and media
    Own
    Approval
    Internal review
    People with access
    5

  • Fintech

    Sub-brand

    Accounts
    3 example accounts
    Calendar and media
    Own
    Approval
    Internal review
    People with access
    2

Each social account connects to one brand only.

Roles

The right role for every contributor.

Add someone once, then give them a role on each brand they work on. Pick a role to see what it can do.
Settings · People and brands
Saved
  • Head of socialFitness: Brand managerCafé: Brand managerHotel: Brand managerFintech: Brand manager
  • Content strategistFitness: StrategistCafé: StrategistHotel: No accessFintech: No access
  • CopywriterFitness: WriterCafé: WriterHotel: WriterFintech: No access
  • Regional marketerFitness: No accessCafé: No accessHotel: WriterFintech: Strategist
  • DesignerFitness: DesignerCafé: DesignerHotel: DesignerFintech: Designer
  • Social publisherFitness: PublisherCafé: PublisherHotel: PublisherFintech: Publisher
  • Insights leadFitness: AnalystCafé: AnalystHotel: AnalystFintech: Analyst

Brand roles

Writer: Creates and edits posts, then submits them for review.

  • Create posts: yes
  • Edit posts: yes
  • Submit for review: yes
  • Approve internally: no
  • Schedule and publish: no
  • Recover failed publishing: no
  • See analytics: no
  • Manage accounts: no

Owners and admins can do everything across the organisation. Every permission is checked on the server.

A week in Trabbly

How a week works.

An example week for a team running several brands, from the Monday plan to the Friday check on results.

  1. Monday

    Plan

    Strategist

    Lays out the week for every brand on one calendar, then filters to a single brand to check the balance.

    Draft

  2. Tuesday

    Create

    WriterDesigner

    Writers draft one post with a version per network. Designers edit the media from the brand's library. Per-network checks flag problems early.

    DraftIn review

  3. Wednesday

    Review

    Brand manager

    Reviews each network version. Asking for changes needs a note, and the edit comes back as a new version.

    Changes requestedIn review

  4. Thursday

    Schedule

    Publisher

    Approves internally and schedules each post at a local time, in the right time zone for each region.

    ApprovedScheduled

  5. Friday

    Publish and check

    PublisherAnalyst

    Posts go out and every attempt is recorded. A refused post shows as Failed with the reason, ready to recover. The analyst checks each brand's results.

    Published

Planning and publishingHow approvals work
Internal review

Nothing goes out unseen.

Every post is reviewed inside the team before it can be scheduled. Each decision is tied to the exact version, so an edit sends it back for another look.

  • Review per network

    Each network version is approved on its own, so one fix doesn't hold up the rest.

  • Notes when changes are needed

    Requesting changes needs a note, so the writer knows what to fix.

  • Approved is not published

    Approval unlocks scheduling. A network can still refuse a post, and it then shows as Failed with the reason.

  • Checked on the server

    Only people whose role allows it can approve, schedule or publish.

How approvals work
Fitness · LinkedIn version
Synced
  1. v1Changes requestedBrand manager

    Use the product shot from the library, and shorten the first line.

  2. v2In reviewWriter resubmitted
  3. v2ApprovedBrand manager approved this exact version

Any edit creates a new version and returns it to review.

Reporting per brand

Results, brand by brand.

Each brand shows only what its networks reported, labelled with the source and when it was captured. No blended totals, no estimates.

  • Per account and per brand

    Each brand's results stay in its own workspace, next to its accounts.

  • Clear gaps

    An account without data says why, for example a missing permission.

  • Metric collectionPlanned

    Collecting metrics from the networks is rolling out.

  • Date ranges and scheduled reportsPlanned

    Planned for a later release.

What analytics shows
Café · Results
Last 30 days
CaféMetric collection is rolling out
  • Reported by the network
  • Reported by the network
  • Reported by the network

    No data: the account is missing the insights permission.

Shapes only, no real figures. No cross-network totals or estimates.

Ready to choose a plan?

Compare Starter, Growth and Enterprise, or talk to us about what you need.

Internal review comes with Growth, which covers up to five brands. Starter suits a single brand without approvals, and Enterprise is shaped around larger teams.

Compare plans

Say hello to Trabbly.

Book a relaxed walkthrough shaped around your brands, networks and the way your team signs things off. We'll show you what's live today, what's coming next, and how it would fit the work you already do.
  • Shaped around your brands
  • Honest about what's live
  • No social passwords, ever
See plans