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Analytics and reporting

Only what each network actually reports.

Trabbly shows what each network reports, per brand and per account, labelled with where it came from and when. No blended scores and no estimates. Metric collection is rolling out network by network.
See supported networks
Café: analytics by account
Synced
CaféEach network on its own
  • InstagramReach12.4k

    Reported by Instagram Captured at a time shown here

  • Facebook PageFollowers3,182

    Reported by Facebook Captured at a time shown here

  • LinkedInImpressions Missing permission

    No data: the connection is missing the analytics permission.

No total across networks, and nothing estimated.
Where every number comes from

Every number shows its source.

A metric in Trabbly is never just a number. It carries the network that reported it, the account it belongs to and the time it was captured, so you can check it and explain it.
  1. The metric, in the network's termsNamed as the network names it. A view on one network isn't renamed to match another.
  2. The value, as reportedShown unchanged. Trabbly doesn't adjust, blend or estimate it.
One metric, fully labelled
Synced
Fitness, InstagramProfessional account
Reach
12.4k
Reported by Instagram for this account
Captured: date and time, in your time zone
  1. Network and accountWhich network reported it, for which connected account and brand.
  2. Captured atWhen Trabbly read it from the network, so you know how fresh it is.
Brand and account views

Look by brand, or by account.

See every account a brand has connected side by side, or open one account on its own. Networks stay separate, because their metrics measure different things.
Fitness: brand view
Synced
Fitness3 connected accounts
LinkedIn
  • Impressions
  • Followers

Reported by LinkedIn Capture time shown

X
  • Impressions
  • Followers

Reported by X Capture time shown

YouTube

No data
Missing permission: reconnect and allow analytics access.

All networks combinedNot shown: networks measure differently
What we won't do

No blended totals. No guesses.

Reporting is only useful if you can defend it in front of a client. So Trabbly leaves out anything a network didn't report.

Reasons an account can show no data

  • Missing permission
  • Awaiting platform approval
  • Not supported by the network
  • Account disconnected

  1. No cross-network totals

    Networks count in different ways, so a view on one isn't a view on another. Trabbly shows them side by side and never adds them up into one score.

  2. No estimates

    If a network didn't report a number, Trabbly doesn't fill the gap with a guess, a model or an industry average.

  3. Gaps are explained

    When an account has no data, it says why in plain language, so you know whether to reconnect, wait or look elsewhere.

  4. Access by role

    Analytics are open to owners, admins, brand managers, strategists, publishers and analysts. Writers, designers and clients don't see them.

Available and planned

What's here today, and what's next.

We'd rather tell you plainly. Here is what analytics does now, what is rolling out and what is planned.

Built

  • Brand and account views

    Metrics per connected account, and per brand across its accounts, with networks kept separate.

  • Source and capture time

    Every metric labelled with the network that reported it and when it was captured.

  • Reasons for missing data

    Accounts without data say why, for example a missing permission.

  • Role-based access

    Only roles with analytics access can see results.

Rolling out

  • Metric collection from the networks

    Reading metrics from each connected network is rolling out network by network. Until it reaches a network, its accounts show no data rather than an estimate.

Analytics support for each network, and what it needs from the network first, is listed on the integrations page.

Planned

  • Date rangesPlanned

    Choose the period you're looking at.

  • Advanced analyticsPlanned

    Deeper breakdowns of the metrics networks report.

  • Scheduled reportsPlanned

    Reports sent on a regular schedule.

Analytics support by networkSee the whole platform

Say hello to Trabbly.

Book a relaxed walkthrough shaped around your brands, networks and the way your team signs things off. We'll show you what's live today, what's coming next, and how it would fit the work you already do.
  • Shaped around your brands
  • Honest about what's live
  • No social passwords, ever
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