Engagement inbox

Every comment, one shared inbox.

Comments on your brands' accounts arrive in one queue. Hand a conversation to the right person, leave a note for the team, reply through the platform and mark it done. On the Growth and Enterprise plans, in beta.

Which platforms

Inbox: all brands

Synced

Mia K.on CaféAre you open on the bank holiday Monday?4 minUnassigned
Tom Ellison HotelIs parking included with the spa break?18 minHB
Jordanon FitnessWhat time does the Saturday class start?1 hSL
Alex P.on FintechWhere do I update my card details?3 h Done

Every brand you can reach, in one queue.

How the team works it

Nothing answered twice. Nothing missed.

Each conversation has one owner and a clear state, so the team can see what is waiting, who has it and what is done.

Arrives in minutes
New comments are collected every few minutes, and sooner where the platform tells Trabbly straight away.
One owner
Assign a conversation to a teammate. They're notified in the app and by email.
Notes stay inside
Leave context for the team on the conversation. Notes are never posted.
Reply, then done
Replies go out through the platform's official API, recorded with who sent them. Mark it done when it's handled.

Café · Instagram comment

Synced

On the Reel “Our new autumn menu”

Mia K.

Are you open on the bank holiday Monday?

Harry Bennett assigned this to Sophie Lane. Sophie was notified.

Note for the team, never posted

Open 9 to 3 on Monday, confirmed with the manager.

Reply as Café

Yes, we're open from 9am to 3pm on Monday. See you then!

Mark done Send reply

Replies go out through Instagram and are recorded with who sent them.

Platforms

Where the inbox reaches.

Facebook and Instagram comments work today. The others are built and open as each platform approves Trabbly's access. Some platforms don't offer comments to apps like ours at all.

Works today

FacebookBeta
Page comments. Messenger conversations open once Meta approves that access for Trabbly.
InstagramBeta
Comments on posts and Reels. Direct messages open once Meta approves that access for Trabbly.

Built, awaiting approval

LinkedInAwaiting approval
Page comments, once LinkedIn approves its Community Management API for Trabbly.
YouTubeAwaiting approval
Video comments, once Google verifies Trabbly and YouTube completes its API audit.

Not in the inbox

TikTok
TikTok doesn't offer comment replies to apps like Trabbly.
Snapchat
Snapchat doesn't offer comment replies to apps like Trabbly.
Google Business Profile
Not offered in the inbox.
Pinterest
Not offered in the inbox.
X
Not offered in the inbox.

Every platform, in detail Planning and publishing

Roles and plans

The right people answer.

Brand roles decide who can read the inbox, who can reply and who can hide or delete a comment. Clients never see it.

Growth and Enterprise

The inbox is part of the Growth and Enterprise plans, in beta. Starter workspaces can add it by moving to Growth.

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What each brand role can do in the inbox
Role	Read	Reply, note, assignReply	Hide or deleteHide
Owner, admin, brand manager	Yes	Yes	Yes
Strategist, writer, publisher	Yes	Yes	No
Analyst	Yes	No	No
Designer, client	No	No	No

Hiding or deleting a comment works where the platform allows it. Every permission is checked on the server.

Say hello to Trabbly.

Book a relaxed walkthrough shaped around your brands, platforms and the way your team signs things off. We'll show you what's live today, what's coming next, and how it would fit the work you already do.

Shaped around your brands
Honest about what's live
No social passwords, ever

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